Facebook remarketing works the same way as Google remarketing, the only difference would be where your ads will be shown. Google remarketing displays your ads on different websites, while Facebook remarketing shows your ads on Facebook.
The techniques you use are an important part in the success of your remarketing campaign. Here are some Facebook Remarketing strategies that you must know:
Re-engage Your Lost Website Visitors
Re-engaging your website visitors who didn’t convert is one of the main goals of Facebook remarketing. There are times when visitors go to other websites to search for other options for the product or service they’re looking for and they tend to forget your brand.
Facebook remarketing is one of the best ways to encourage them to go back to your website and complete the sales cycle.
Focus On Mobile Users
You MUST shift to targeting mobile visitors when using Facebook remarketing. You should know that most people do their shopping using mobile devices nowadays, so avoiding or not optimizing for those users can be a big loss for your company. Make sure to optimize all advertising campaigns for both desktop and mobile users, with a mobile-first attitude.
You WILL want to focus on mobile first as we move to a mobile only world. You will NEED a Responsive Web Design for your website and for any landing pages that are part of your marketing campaigns.
Never Forget Your Existing Customers
Don’t forget to re-engage your existing customers with your new and special offers. Make them feel that the offers you provide are for them and that the offer is only valid for a limited period. This will help urge them to make a purchase from your company again.
You can even use the low-ticket item sales funnel method and sell smaller items first, then retarget your customers to your upsell, a more premium product or service. After all, people are more likely to buy from you if they’ve had a great experience in the past.
Divide your target audiences into different segments based on their age, location, demographics, gender, etc. You can also target your prospects according to your product category. Segmenting your audience will help you target your audience according to their interests.
It will also bring higher sales in comparison to just targeting everyone at the same level. Personalize your copy and make it feel like you are speaking to an individual and not an entire group.
Experiment With Time Slots, Copywriting, and Images
Try scheduling your ads during different times and observe the performance of each ad. Choose ads that give you the best results and high conversions. Then do the same for your images and ad copy. Try using different images based on their size, color, etc.
Images and creative copywriting will grab your viewer’s attention and is an important aspect of your ad. Make sure you test your images and copy in slight variations where you focus on one element. It is much easier to understand what converts and what doesn’t when you only focus on small changes to items.
Otherwise, you’re testing 2 different ads, not slight variations of the same ad.
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