Gary Vaynerchuk recently said that the “cellphone is the new TV” on his Daily Vee series.
Youtube has over 1 billion users.
Video sharing apps and live streaming are some of the most popular apps today.
It’s clear that we live in an era of video.
If you are marketing a product online – You NEED a video as a part of your sales funnel.
The Impact of Video
Videos are perfect for engaging people. Videos leave an amazing impact on your customers, simply because they make your brand look professional and high quality when done right.
When a video relevant to someone’s life starts to play, most people are instantly attracted and they tend to finish the whole video to see what it’s about.
It’s a good way to grab people’s attention and it helps you convey your message better, in a way words and images can’t as a part of your sales funnel.
With a video that looks like it was created by a team of professional videographers and editors, you will gain you trust and build your brand in the eye of your customer.
If you have a great video the customer can assume that your products also have the same quality as your video.
Although we highly recommend an inbound marketing methodology that exposes your brand to a customer multiple times before going in for the sale – videos are a fantastic way to connect on a personal level with cold traffic as it can build much more trust immediately.
Creating a High-Quality Video
How exactly do you create a high-quality video that properly reflects your company?
The first two things you need to have is a high-quality camera and a very good lighting.
Video footage with good lighting looks a lot more bright and professional. You can read more on lighting in my “5 Ways To Create Better Snapchat Videos” article.
You will also need high-quality audio – a simple lapel mic and a smartphone can give you outstanding audio quality for your video.
When you start recording, make sure that you speak in a slow and coherent manner. Planning your video with a storyboard and script is essential. Keep it simple and have a clear message.
The last thing anyone wants to watch is an incoherent video that takes 15 minutes to “get to the point”.
Dress appropriately and chose your location carefully – every visual element in your video is a representation of you and your brand.
Avoid noisy places such as a living room with a television on, or cluttered and messy places like your laundry room.
A simple plain wall is a backdrop that works well.
What are you waiting for?
Go add a video to your sales funnel now!