Why Facebook Remarketing?

Statistics show that only about 2-3% of website viewer purchase on their first visit, which is why the Retargeting/Remarketing technique is incredibly valuable to you as an advertiser.

This technique gives you another chance to convert potential customers who once visited your website but never purchased, contacted you or reached a specific goal. A well-planned retargeting campaign will help you bring back those lost customers and leads.

Here are 6 steps to create a Facebook Remarketing Campaign that WILL help you to bring back potential customers and lost profits:


Choose Your Marketing Objective

A goal or an objective is one of the most important things in any campaign.

Before starting, you should know the reason why you’re creating the campaign. Facebook generates a list of campaign goals for you to select. The list includes the following:

  • Boost your posts
  • Promote your page
  • Send people to your website
  • Increase conversions on your website
  • Get installs of your app
  • Increase engagement in your app
  • Raise attendance at your event

It’s always suggested to choose “Increase conversions on your website” if you’re retargeting since this option allows you to measure the performance of your campaign with its conversion tracking pixel.


Upload Custom Audience List

After verifying your targeting pixels, upload a list of target customers that you want to retarget on Facebook Audience manager.

To do this, you just have to convert your list into a .CSV then upload it on the Facebook Audience manager, click on the “customer list” and Facebook will do the work of matching your customer’s emails IDs with their FB profiles.


Narrow Down Your Target Audience

Segment your list of target audience according to their demographics, location, etc., so that you can deliver specific targeted messages to a relevant audience.

Running different campaigns is better than targeting all of your audience in a single campaign. It will guarantee you better conversions and it will be easier for you to manage the performance of your campaigns.

Think about it, would you rather buy something that is “for you” or “for a group”?

Personalization goes a long way in any marketing campaign!


Set Budget and Bids

You have to set a budget that you’re willing to spend for your campaign. Plan a budget based on the campaign and marketing objectives you have set. Once it’s all set, specify the duration you want your campaign to last, then Facebook will display your ads for the duration or your campaign. The bid will control how much you spend for your users to interact with your ads.

Start with a smaller budget and campaign goal. Once you are reaching this goal you can scale your ads up. It’s much better to spread your budget and test multiple ads than exhaust it on one campaign that doesn’t convert.

Never stop measuring the metrics of your campaigns to know if your current budget is helping you meet your business objectives and is producing a return on investment. If not, change your budget accordingly.


Create Your Ads

You should customize and design your ads in a simple and clear manner for it to perform well. Don’t put too much information and always speak the language used by your target audience.

Always test your creative from time to time so that you’ll know which design and writing perform best. Discard your poor performing ads and embrace what works.


Measure Your Performance

Now that you have successfully completed setting up your Facebook remarketing campaign, you should start measuring or tracking your campaign’s performance.

Log into your Facebook Ads Manager and there you can monitors statistics such as the amount of Clicks, Impressions, Conversions, etc.

You can also use Google Analytics to track website visits, bounce rates, etc.

Make sure to check on your campaign performance at least once a week to see if the results are in line with your business’ objectives and make changes if needed.


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